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ALCA Business Webinar: Difficult Conversations & Decision Making

October 5 @ 3:00 pm - 4:00 pm


The unspoken companion of leadership is often a difficult conversation that can precede or follow tough leadership decisions.

• When a decision creates negative consequences for some or denies the contribution of those who thought they would be included in your decision, how do you smooth hurt feelings?

• How do you keep your team engaged with a decision that is unpopular?

During this webinar the presenters will share three proven techniques to help Aging Life Care Professionals engage your team in company decisions; recognize when the decision is yours alone but confidently ask for recommendations and maintain a strong team spirit when difficult decisions are ultimately reached.

About the Presenters


Chris Williams – Leadership, Business Development, Sales & Marketing, International Speaker, Best-Selling Author – grew up in a successful family-owned business. After receiving her marketing/finance degree from University of Oregon, she joined Xerox Corporation and trained more than 1,000 sales representatives, launched 48 new products, and created the first local business tele-sales development team. Her entrepreneurial spirit prompted her to open her own Value-Added Reseller business with a staff of 17, growing market share and overall revenue to $4M.

Wide Awake Business is a dynamic, results oriented, and market driven company – where our customers are the center of our work. Chris and her team, work with business owners who are burned out, under paid, and feel shackled to their business by generating more customers growing revenues and creating an easier, simpler, more profitable business.  She is a co-author of two bestselling books – Customers Are The Answer to Everything (2012) and Customertopia (2019).

Crystal Littlejohn MHSA, CMC, CSA is founder and Aging Life Care Manager for Geriatric Resources, LLC, and Thoughtful Engagement® Inc.  Geriatric Resources is a Geriatric Care Management firm which assists seniors and their families identify needs, locate appropriate services, and hire and monitor necessary services to keep the senior in their preferred environment safely. Thoughtful Engagement® Inc. is a business to business service provider which assists small to medium sized businesses diversify their offerings and improve their bottom line. This is done by offering a fully established “business in a box” in order that they may provide a personalized, meaningful social engagement program to new and existing clientele.

Crystal holds an undergraduate degree in Psychology from Plymouth State University, as well as a master’s degree in Health Services Administration from Strayer University.  During a health care career that spans almost 35 years, she has obtained quality experience in the assisted living, skilled nursing, assisted living memory care, hospice, and geriatric care management arenas.   She holds a Certified Assisted Living Facility Manager Certification (CALFM) through the Arizona Board of Examiners of Nursing Care Institution Administrators and Assisted Living Facility Managers. Additionally, Ms. Littlejohn obtained certification as a Certified Senior Advisor (CSA) and is an active member of the Society of Certified Senior Advisors.  In 2007, Crystal has also achieved certification by the NACCM as a CMC (Care Manager Certified).




Aging Life Care Assocation
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